Streamlining Dealer Onboarding: How an eCommerce Platform can help facilitate the process.
The automotive aftermarket industry relies heavily on a network of dealers to distribute parts and accessories to consumers and repair shops. Onboarding new dealer accounts efficiently is crucial for brands and manufacturers to ensure a smooth supply chain and maximize sales. Leveraging a robust eCommerce platform like Admark Automotive can significantly streamline this process, making it faster and more efficient for new dealers to start ordering online. Let’s explore the workflow and process of onboarding new dealer accounts..
The Workflow for Onboarding New Dealer Accounts using the Admark Automotive platform.
1. Intake Dealer Inquiries On Your Website
Effortlessly manage dealer inquiries directly from your website with our integrated B2B Dealer CRM. Dealers submit an application form, providing essential information such as business details, tax identification, and proof of business operations.
2. Application Review and Approval
Your team reviews the submitted application, verifying the provided information and ensuring the dealer meets your partnership criteria. Once approved, the dealer receives a notification along with the terms and conditions of the partnership. By streamlining the onboarding and approval process, it ensures swift & efficient integration into your dealer network by creating your own workflows.
3. Approving and assigning Dealer Pricing Levels
An account is created for the dealer on your eCommerce platform, complete with login credentials and access to dealer-specific pricing and catalog. Unlock up to 6 levels of dealer pricing off MSRP and offer dealers the flexibility to buy directly on your website according to their pricing and terms.
4. Automate Dealer Listings
Once approved in our CRM, our system automatically adds dealers to your dealer locator and Google Maps for easy customer access to the nearest dealer. It also generates localized SEO landing pages for both the dealer and your brand.
5. Easily Create Draft Orders
When logged in as a Sales Rep, our streamlined Cart feature enables quick order creation and sales drafts. Simply enter the part number at the top of the cart, and our system will add it to the order seamlessly. Sales Reps can also add custom line items and apply discounts effortlessly.
Onboarding new dealer accounts efficiently is essential for automotive aftermarket parts brands and manufacturers to maintain a strong distribution network and drive sales growth. Leveraging a robust eCommerce platform like Admark Automotive can significantly streamline the onboarding process, making it faster and more efficient for new dealers to start ordering online. From automated account setup and comprehensive training resources to a seamless ordering experience, ensures dealers that they are equipped to succeed from day one. By embracing these digital tools, you can enhance your dealer relationships, improve operational efficiency, and ultimately drive business growth. Learn more about how our Enterprise eCommerce can help your brand leverage the power of technology and pave the way for future growth.