Admark Automotive Named Preferred eCommerce Platform for SEMA Data Members
DIAMOND BAR, CA – September 25, 2025 Admark Automotive is thrilled to announce its new partnership with SEMA Data, the industry’s premier provider of product data for automotive aftermarket brands and retailers. This collaboration positions Admark Automotive as the preferred eCommerce platform for all SEMA Data members.
Solving a Major Industry Challenge
This partnership directly addresses a key challenge faced by many SEMA Data members: the need for a well-designed, dependable platform that can seamlessly integrate the extensive data provided by SEMA Data. By combining SEMA Data’s comprehensive product information with Admark Automotive’s robust and specialized eCommerce software, the partnership offers a streamlined and powerful solution tailored to the unique needs of the automotive aftermarket industry.
“We’re excited to partner with SEMA Data and serve as the trusted eCommerce platform for their members,” said George Gonzalez, CEO of Admark Automotive. “This collaboration underscores our commitment to helping automotive aftermarket businesses thrive by providing innovative solutions that simplify operations and drive success.”
A Seamless, No-Hassle Ecommerce Solution
SEMA’s data product cataloging is the backbone of organized, standardized, and searchable product information in the automotive aftermarket industry. Admark Automotive’s platform is built to maximize the value of that work, eliminating the need for plugins, third-party apps, constant updates, or custom development. This solution provides SEMA Data members with a streamlined process to efficiently intake, manage, and publish SEMA Data across their digital storefronts.
Backed by a powerful eCommerce engine purpose-built for this market, Admark Automotive enhances workflow, improves sales management, and solves common operational pain points, so SEMA members can stay focused on growth, service, and success.
“At SEMA Data, our commitment to delivering value to our members is at the heart of everything we do,” said Gigi Ho, SEMA Vice President of Technology, Data & Strategic Initiatives. “This partnership with Admark Automotive strengthens that mission by equipping our members with best-in-class tools and resources to thrive in today’s increasingly competitive market.”
More Than Just Software
Beyond technology, Admark Automotive has built a reputation over 25 years as a trusted partner for some of the largest manufacturers and reselers in the industry. With expertise spanning eCommerce, branding, and digital design, the company delivers more than just software, it provides the strategy and support needed for long-term growth. This holistic approach ensures SEMA Data members benefit from a platform that is as visually compelling as it is technically powerful.
"Our platform is more than just a technology tool, it’s a complete solution," said Jeannelle Urrutia, COO of Admark Automotive. "For years, Admark Automotive has been recognized in the industry for our expertise in branding and design, and when you combine that with the strength of our eCommerce software, you get the total package. It’s this balance of creativity and technology that gives our partners the foundation to grow, stand out, and be truly successful online."
ABOUT SEMA DATA
Part of the Specialty Equipment Market Association (SEMA), SEMA Data is the leading provider of standardized product data for the automotive aftermarket industry, with more than 650 brands, a collective inventory of more than 4.5 million parts, and an active network for more than 4,750 resellers. With a mission to streamline the flow of information between manufacturers, distributors, and retailers, SEMA Data empowers businesses to operate more efficiently and effectively in the marketplace. For more information, visit www.semadata.org.
ABOUT ADMARK AUTOMOTIVE
Admark Automotive has been a trusted partner to the automotive aftermarket industry for over 25 years, providing eCommerce solutions that help manufacturers and retailers manage sales, improve workflow, and drive revenue. Known for its industry expertise and cutting-edge technology, Admark Automotive is committed to delivering tailored solutions that meet the unique demands of its clients. For more information, visit AdmarkAutomotive.com